What is Email Marketing ? Basics Of Email Marketing

What is Email marketing ? This one question help me bloggers to grow their business. Now a days without Email marketing you can not survive in the digital market. Few months before i am always worried about how i can reach to potential customers ?


After continuous research & study finally i got an option to reach target audience. That option is Email Which we are using in our day-to-day life.

Email is an internet marketing tool and is holding its share in the marketing for businesses.… Click To Tweet
First of all let me tell you some assumptions, Email is not so expensive, not technical. Cool isn’t it !!

Whatever people think about Email marketing, i can assure you that it can lead to higher lead conversions, increased sales, brand awareness for our businesses.

Lets check out

What is Email Marketing?

Well i am not a marketing expert, simply i can say that Email marketing is a marketing where our intended message is sent to a person or group of targeted people using Email. So every Email sent to a potential customer could be considered Email marketing.

Features of Email Marketing

  • Simple

Most of us write so many emails in a day. Mostly i write FYI/PFA and hit send button 🙂 Quickly we can write an email and hit send. No extra resources, no more time. Simple & Quick.

  • Customization

With Email marketing we can easily choose who is going to receive it. You know the people who want to hear from you through your Email.

  • Relationship Maintain

Email should never be in spam. It can be used to build trust and loyalty in our brand. Email marketing is important for building relationship with existing and current customers.

  • Easy Tracking

We can easily track via analytics, un-subscription, bounce back messages. This can be used to measure positive or negative response from customer.

  • Global Reach

It doesn’t matter where you are or where you want to send Email, your targeted email can reach targeted population.

  • Low cost

Email eliminates cost of design, testing, execution, and sending printed newsletter.

  • Easily shareable

There are not many forms of marketing as easy to share as email marketing. With a click on forward button people can share our deals, offers, and news with others. It helps gain our brand exposure and credibility.

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Main purpose of Email marketing

  • Acquire new customers or maintain existing customers to buy our product, to visit our website again etc.
  • Enhance the customer relationship


So remember below few points to help boost your Email marketing strategy

  • Make it easy to subscribe
  • Send a welcome email
  • Design your newsletter to fit your brand
  • Send people content they want
  • keep a publishing calendar
  • Think about mobile
  • Make it shareable
  • Keep an eye on your stats
  • Finally Be Friendly !!!!


Best Email Marketing Services

Mail ChimpMail Chimp provides Mailchimpmarketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand. Whether you need to sell your products, share some big news, or tell a story, Mail Chimp campaign builder makes it easy to create email campaigns that best suit your message.



Stream Send – Stream Sestreamsendnd helps you get more from your email marketing. Using Stream send Choose the email template that is right for your campaign from a selection of stunning, professionally designed templates that render beautifully across all devices. Easily add vibrant imagery, videos, surveys and other interactive elements using our drag and drop editor.



Aweber – AWeber is an eStill thinking about creating an online course? Get your checklistmail marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails And by sending emails people love, they’re empowered to connect with customers in ways that grow their business.





So Which Email strategy are you using ? Share with us.

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